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Please tell us about your career in marketing. Where did it all start?
#1
Basically, I could say that everything, i.e. my adventure with marketing, started in 2014, because that's when I started studying at the University of Economics in Poznań, majoring in Management. But on the other hand, if I think about it a little longer, I have the impression that I had contact with marketing much earlier, although I was probably not aware of it then.
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 In the first grade of high school, I ran for school president, I think that was when I started my "career" with marketing, although, as I say, very unconsciously, because marketing is nothing else than creating value for the customer and receiving this value in return. , building and maintaining relationships. It would definitely be a great value for all students to have a Friday off - to this day I don't know why it didn't happen (haha). Coming back to my typical marketing career, when I was in my third year of studies, I started an internship in the Marketing and PR Department of the Poznań-based company Currency One SA, which owns two online currency exchange offices. It is there (apart from my studies at university) that, among others, I wrote the first press releases, did influencer research, and prepared promotional materials. Then I was offered a job there, and because my schedule allowed it, I could gain experience and education at the same time. This place was perfect to start because I could be inspired by the people who worked there, take my first serious steps in marketing and develop myself.
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Then, after over a year of working at Currency One, I felt it was time to move on - I was already drawn to social media. I remember when my friend sent me a job offer for the position of Social Media Specialist at CDRL SA - the owner of the Coccodrillo brand, writing in an SMS: "Ania, this is something for you". I decided that I would try it, because it's always worth it, and I know Coccodrillo because it is located next to my hometown, and I have also worn products of this brand myself. I sent my CV, got a call, a meeting took place and we hit it off. It's true that they were looking for someone with experience, and mine wasn't much. However, I have a fighting nature and I am convinced that it is with my enthusiasm, commitment and ambition that I won their hearts and, above all, their trust. I started as a Junior Social Media Specialist, then I was promoted to a specialist, and then another promotion to the position of Social Media and Content Team Coordinator. It was a beautiful time of my development, gaining competences and new skills.
After over 4 years of work at CDRL SA, it was time for a new one, so since December 2023 I have been working at Body Chief and am responsible for social media. This is a completely different industry than the previous ones - very grateful, because it is about food, and I simply love it. There are new challenges and projects ahead of me, and I still want to develop, because it simply excites me and gives me a lot of satisfaction and joy.
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